Google Webmaster Quick Start Guide

Feb 19th, 2008 • - Comment by

Welcome to Google Webmaster Tools
Google Webmaster Tools provides a free and easy way to make your website more Google-friendly. See your website the way Google sees it:
• View which of your pages are included in Google’s index
• See any errors encountered while crawling your site
• Find search queries that list your site as a result
• Find out which sites link to yours
• And more
Google Webmaster Tools can be used by anyone with a website, no matter how big or small.
Dashboard
When you sign in to your Webmaster Tools account, the first page you’ll see is the Dashboard. This page lists all the sites in your account, along with information about Sitemaps and site verification.

Dashboard

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Adding sites to your Webmaster Tools accountStep 1: In the Add Site text box, enter the URL of your site and click Add Site. Step 2: Verify your site using one of our two methods. Learn more »If you’ve come to Webmaster Tools through Go Daddy, your Go Daddy-hosted websites are already added and verified. Go Daddy has completed the steps to get you started with Webmaster Tools — you won’t need to verify your ownership of these domains or submit Sitemaps for them.
Sitemap summaryThe Dashboard displays a quick view of errors Googlebot encountered while crawling sites listed in Sitemaps submitted for your sites. Learn more »
Site verificationGoogle takes privacy very seriously. We can only provide you with detailed information about sites we know you own. Verification is a way of proving to us that you own the sites you have listed in your account. Verification is straightforward, and we have two methods to choose from. Learn more »
View data and stats for your siteTo see detailed information about a site, click its name.
Overview

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Indexing informationThis section gives you a quick look at your site’s status: when it was last crawled, and whether any of its pages are included in Google’s index (a page must be included in Google’s search index before it can appear in our search results pages). If you’ve submitted one or more Sitemaps for your site, we’ll also let you know if we encountered any problems when crawling the pages included in the Sitemap.
Web crawl errors Google finds in your siteSometimes when Google crawls a website, it finds problems such as broken links, unreachable pages, or server problems. This section gives you a summary of any errors we found crawling your site. For more information on an error, click Details. Learn more »
Diagnostics
The Diagnostics tab lists problems Googlebot encountered during its latest crawl of your site. To check for problems, click Diagnostics, and then click Web crawl. (If your site is included in our mobile index, and you’ve submitted a Mobile Sitemap, you can see mobile-specific errors by clicking Mobile crawl.)

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Error crawlThe Web crawl table lists any pages or URLs that were not found, inaccessible, or unreachable, allowing you to fix any errors with your site or server setup. You can filter the errors by type (error codes) or by date. Learn more »

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Content analysisThis page provides information about potential problems with your site that could impact your site’s ranking in search results. Title tags and meta descriptions provide Google with useful information about your site, and in addition can be used to provide the description that appears in your site’s result listing. This page lists any problems with title and meta descriptions, such as missing or duplicate information. Addressing these problems can help improve your site’s performance. Learn more »
Non-indexed contentBecause search engines are mostly text-based, Googlebot can have trouble crawling some files. This page lists pages on your site containing images, Flash files, or other non-indexable content. It can be useful to review these pages and ensure that they also contain relevant text-based information that can help Google index your site. Learn more »
Top Search Queries
You probably have an idea of some of the search terms that return your site in the results – if your site is about classic motorcycles, for example, you can always search for classic motorcycles and see where your site comes up. But you’d probably be surprised at the actual search queries people use.This page helps you find out how visitors are finding your site, see which queries most often return your site, and which queries users click to access your site.

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Top search queriesThis table shows you the top 20 queries that return your site, as well as the percentage of the top 20 searches each query represents. These are the search queries your site appears in. Note that this table just lists the queries that returned your site in the results; it doesn’t indicate whether anybody actually clicked on your site.
Top clicked queriesThese are the top 20 queries from which users actually clicked a link to your site, as well as the percentage of the top 20 searches each query represents. These are the searches for which your site was one of the most compelling results.The differences between the tables can offer you insight into how users are actually accessing your site versus how often your site appears. If a query appears in the second list, it’s a sign that not only does your content perform well for the relevant keywords, but that it’s also relevant and appealing to users.How can you use this information? If the Top search queries list doesn’t display relevant queries, consider adding relevant, targeted content to your site. Think about the words users might use to search. If a site appears in the first list, but not the second, consider how you might improve your content including your meta descriptions to make it more compelling.
Adjustable time frame for query statisticsUse the slider to see how your site performed over the last few months. This is useful, because it lets you track your progress and search result improvement after you’ve made changes to your site.
Crawl Stats

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PageRank for your siteYou can find a rough idea of your pages’ PageRank from the table within Crawl stats. While we don’t list the exact PageRank for each page, the table will give you a good idea of the estimated importance of your page. PageRank is just one of more than 200 factors that influence your site’s ranking in Google’s search results. Learn more about PageRank ».
What the Googlebot Sees

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How Google sees your contentWhen other sites link to yours, they’ll often hyperlink a phrase or word, instead of simply listing your URL. For example, this link The Webmaster Tools Help Center leads to http://www.google.com/support/webmasters. The blue underlined text is called “anchor text”, and it gives Google additional information about the page it links to.This page lists the anchor text used in links to your site. It’s useful, because it gives you an insight into how your site is perceived by others. For example, if other sites often use the anchor text “classic bikes” in links to your vintage motorcycles site, you might want to ensure that you include the words “classic” and “bikes” somewhere in your content. In addition, anchor text can also give you a good idea of the search terms people are likely to use.
Links
The web consists of countless hyperlinks that lead users from page to page and site to site. Links to your pages provide Google with clues about the importance of those pages (Learn more about PageRank »). They also tell you where your traffic is coming from, and what kind of sites are interested in yours. In addition, it’s a good idea to check these links before you delete pages from your site.

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See other sites that link to yoursKnowing which sites link to yours is important when building up your traffic and your search rankings. To see a list of pages, click Links and then click Pages with external links. You’ll see a list of those pages Google knows have links to them. To see the sites linking to each page, click the number in the External links column. If you remove a page from your site, check this list to see if other sites have links to that page. If so, you might want to consider setting up a permanent redirect from the old URL to a new page.
See internal links on your siteMost sites contain many links to other pages on the same site. This page lists all the internal links Google has found on your site. This is particularly useful if you’re planning to reorganize your site. Before you delete a page, check this list to see if any other pages link to it. If they do, you can prevent broken links by either changing or removing the original link.
Sitemaps
Sitemaps are a way to tell Google about pages on your site that we might not otherwise discover. The Sitemaps tab displays information about your Sitemaps – such as its status and the date it was last downloaded by Google – as well as information about errors we may have encountered while crawling the sites listed in your Sitemaps.
Submit a SitemapIf you’ve come to Webmaster Tools via Go Daddy, you won’t need to create or submit a Sitemap – Go Daddy has already done this for you. If not, you can create and upload a Sitemap and use this page to submit it to Google. Just click Add a Sitemap and then follow the instructions. If you’ve updated an existing Sitemap, use this page to resubmit it so that Google knows to crawl your site again. Learn more »

Sitemaps1

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Sitemaps for all contentIf you publish specialized content, you can submit Sitemaps in formats that provide Google with detailed information. For example, if you publish video content, you can use a Video Sitemap to add descriptive information — such as a video’s title, description, duration, etc. — that makes it easier for users to find a particular piece of content. Similarly, a News Sitemaps lets you specify publication dates and keywords for each article on your site, while a Mobile Sitemap specifies sites designed for viewing on mobile devices. If your site publishes software source code, a Code Search Sitemap will provide Google with information about software license and filetypes (as well as other code-specific information).
Tools
The Tools page offers a mix of basic and advanced functionality to webmasters. Of immediate use to new webmasters, robots.txt analysis allows you to check that your robots.txt file is controlling access properly — click Analyze robots.txt to make sure Google’s spiders can reach your pages, and that you’ve successfully blocked pages you’d like to keep out of the results.
• Manage site verification: Control who has access to detailed information about your site
• Set crawl rate: Request that Google changes the rate at which it crawls your site
• Set geographic target: If your site is targeted at users in a specific region, you can specify it here
• Set preferred domain: Indicate whether you want your site indexed as http://www.example.com or http://example.com
• Enable enhanced image search: Let Google include your images in our detailed image search
• Remove URLs: Remove your pages from our index

Tools

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